Have you ever been in a brainstorming session where the question on the table sounds like this:
“What can we do about X?”
This seemingly open-ended question can be a creativity killer. While the person asking it might have good intentions, it often implies an unrealistic scenario – one with unlimited time, money, resources, and expertise. But in the real world, constraints are what shape innovation.
The problem? When a group tackles a problem without acknowledging limitations, it's incredibly difficult to make progress. Often, ideas become wildly impractical, or worse, the conversation stalls altogether under the weight of infinite possibilities.
Here's the secret: a good design is essentially a solution that not only addresses a problem but also works within the boundaries of those constraints.
Harnessing the Power of Limitations
Instead of floundering in a sea of limitless options, try injecting some concrete restrictions into the conversation. Here's how:
Time Constraints: "What can we do about X... in the next 60 days?"
Resource Constraints: "What can we do about X... if we can only spare a couple of people?"
Knowledge Constraints: "What can we do about X... if we're limited to what we currently know?"
By defining these boundaries, you're essentially forcing the group to be more creative and resourceful. It sparks a conversation about what's truly feasible and how to leverage existing limitations to find innovative solutions.
Building on the Foundation
The best part? Once you've explored solutions within the constraints, you can always revisit the "infinite resources" scenario. Think of it as a "Yes, and..." approach. You build on the foundation established with limitations and explore what could be possible with a more relaxed budget or timeframe.
Creating Focus
Embracing constraints isn't about shutting down creativity; it's about focusing it. By introducing limitations, you guide your team towards practical and achievable solutions. So, the next time you encounter the dreaded "What can we do about X?" question, remember: a little limitation can go a long way in sparking a whole lot of innovation.
To get more support with creativity, innovation and problem solving, check out our workshop series.